•9 min read
B2B Lead Generation in 2025: What Actually Works
Cold email is not dead. LinkedIn outreach is not dead. But both require a smarter approach in 2025. Here's what is working now.
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Category
Business Growth
Strategies, costs, and insights for scaling your business smarter
•6 min read
The True Cost of Running 15 Business Tools (and How to Cut It in Half)
Most SMBs spend $800–$2,500/month on software. We break down the real costs and show how consolidation with a Business OS slashes the bill.
Read more•9 min read
How to Build a Go-to-Market Strategy That Actually Works
A GTM strategy is not a one-page slide deck. Here's the framework — ICP, channels, messaging, sequencing — that scales from 0 to 100 customers.
Read moreFrequently Asked Questions about Business Growth
What is a healthy customer acquisition cost?
B2B SaaS: $200-$500. Professional services: $100-$300. E-commerce: $30-$80. The key metric is CAC-to-LTV ratio — aim for 1:3 or better.
How do I grow without proportionally increasing costs?
Focus on three levers: improve conversion rates, increase retention (higher LTV), and automate acquisition. Dewx helps with all three for $49/month.
Should I invest in paid ads or organic growth first?
Start organic (content, SEO, referrals) to establish a baseline. Add paid once you have a proven conversion funnel. Organic reduces CAC by 60-70% over time.