Free Sales Quota Calculator - Target Setting Tool
Calculate quota per rep, required pipeline coverage, and deals needed to hit team revenue targets. Plan capacity with confidence.
Quota Setting Best Practices
- • Base quotas on data, not wishful thinking
- • Account for ramp time on new hires
- • Build in a buffer for churn/slippage
- • Ensure 60-70% of reps can hit quota
- • Align quotas with territory potential
Coverage Benchmarks
FAQ
How is quota per rep calculated?+
Quota per rep is simply the team revenue target divided by the number of reps. For example, a $1M target with 5 reps means $200K per rep.
What is pipeline coverage ratio?+
Pipeline coverage is the total pipeline value needed relative to the quota. If your win rate is 25%, you need 4x pipeline coverage — meaning $800K in pipeline to close $200K in quota.
How many deals does each rep need?+
Required deals = required pipeline / average deal size. If a rep needs $800K in pipeline and the average deal is $50K, they need 16 opportunities.
What if my win rate varies by rep?+
Use your team average for planning, then adjust individual quotas based on each rep's historical win rate. Top performers may carry higher quotas.
How often should I review quotas?+
Review quarterly at minimum. Adjust if market conditions change, your product line shifts, or you see consistent over/under-attainment across the team.
Set Smarter Quotas with Dewx
Dewx analyzes historical performance, territory potential, and pipeline health to recommend data-driven quotas for every rep.
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